LAMONA BIKES SPOT

This is a commercial I did as part of my Advertising class in university.

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For this work, we formed groups from 5 to 8 people and then a real startup came to our class and acted as our clients. Lamona Bikes, the company, told us what their products were and who their target audience was, and based on that we had to make a 20 seconds commercial.

As most assignments in university, it was up to the students to manage the roles each of us would be taking, so I was heavily involved in the entirety of the process. In this case, I chose to be very involved during the preproduction of the commercial, since I already had experience in that field, letting my classmates participate more in the rest of the process.